Palm Springs became the stage, and SIORs were the main event. At SIOR’s Spring Event, only the top-tier took the spotlight. This event wasn't for spectators. It was for top performers with the track record, the swagger, and the success to take the main stage. The headliners of commercial real estate were all there: the brokers, dealmakers, and market shapers driving the industry forward. No openers. Just closers. This stage was reserved for headliners only.