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Alexis Fermanis SIOR Senior Director of Marketing & Communications

SIOR Continues Dedicated Focus on Innovation in Partnership with Leading Proptech Scale-Up


Society of Industrial and Office Realtors® Announces Collaboration with NAR’s REACH Commercial Program 

WASHINGTON, DC – The Society of Industrial and Office Realtors® (SIOR), the world’s premier professional commercial real estate (CRE) organization, has announced a unique partnership with  REACH Commercial, the leading scale-up program for tech companies dedicated to the CRE sector. Operated by Second Century Ventures (SCV), the most active global real estate technology fund and the strategic investment arm of the National Association of Realtors®, REACH helps its portfolio companies achieve exponential growth through mentorship, education and market exposure.

“Today’s digital world is forever transforming the way we transact and deliver services,” says SIOR CEO Robert Thornburgh, SIOR. “Our partnership with NAR REACH is a critical effort to ensure we stay ahead of these changes, deliver the highest level of resources back to our members, and in a larger sense, the entire commercial real estate industry.”

SIOR has long been a leader in embracing the right set of tools to garner success in the rapidly evolving CRE sectors of office and industrial real estate. The collaboration with REACH is exceptionally beneficial, offering tech companies direct access to the most successful and knowledgeable brokers and businesses in the world, while offering unsurpassed user feedback on real-world performance. Simultaneously, brokers can take advantage of the most cutting-edge tools and opportunities, designed to grow their business, and assist clients.

“This is a partnership that makes perfect sense,” says Partner and Senior Vice President of Workplace Strategy for CRG, Geoffrey Kasselman, SIOR. “The SIOR community will get timely, enhanced proptech content and early access to products and services, while REACH and their select stable of emerging companies get access to SIOR practitioners who are setting the pace in markets around the world.”

Since its inception in 2013, REACH has graduated more than 160 innovative companies across its global program. SCV expanded in 2019 with the launch of REACH Commercial, a program dedicated to scaling tech solutions for the CRE sector through education, mentorship and exposure to early adopters and tech-centric real estate professionals eager to help shape the future of real estate, which is why the collaboration with SIOR is a natural fit for both parties.

“This is an outstanding opportunity for companies in the REACH Commercial portfolio to gain access to some of the best and brightest real estate experts in the world,” says Bob Gillespie, Executive Director, REACH Commercial. “Though we have worked with SIOR members in the past, this new partnership opens up a new chapter in our relationship. We are excited to help these budding tech pioneers grow and create new avenues of prosperity for the entire commercial real estate industry.”

SIOR is no stranger to innovation and forward-thought to help the CRE industry evolve. In October of 2021, the organization joined the CREW Network's CRE Pledge for Action to progress the advancement of women and underrepresented individuals in CRE. As Thornburgh says, “the best professionals are the ones who are not only unafraid of change but embrace the opportunity to transform.”

“Tomorrow’s leading brokers and the next generation of disruptive, industry-changing real estate organizations will be the ones who continue to build a culture centered around reinvention,” Thornburgh continues.

To schedule interviews with SIOR representatives or a regional member, please contact Roger Mecca at


About SIOR (

The Society of Industrial and Office Realtors ® (SIOR) is the leading society for industrial and office real estate professionals. Only the industry’s top professionals qualify for the SIOR designation and adhere to the highest levels of accountability and ethical standards. Today, there are more than 3,600 SIOR members in 722 cities and 45 countries.


About REACH (

REACH is a unique technology scale-up program created by Second Century Ventures, the most active global fund in real estate technology. Backed by the National Association of Realtors®, Second Century Ventures leverages the association’s more than 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship and market exposure. Learn more at



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Alexis Fermanis SIOR Director of Communications