Virtual Touring

Insta360 ONE X is a camera used to quickly capture photos and videos, creating 360 models and tours of properties. With an MSRP of $399, this camera offers 5.7K quality and 18MP photo. It also comes with an “invisible selfie stick” and tripod.

Capture 360-degree photos at key locations of the property and then use specialized software—such as Matterport or Immoviewer—to compile the photos into a three-dimensional model. This model can then be navigated by the touch of a mouse. Think of this software as a Google Maps Street View but within a commercial property. The virtual model can be easily shared or added to a property listing.

Virtual reality technology is a new way for prospects to tour properties from the comfort of their home or office. The technology uses 360 cameras and software integration to make the property seem as if you are walking through yourself. With low entry costs, this technology could potentially be a market-altering mechanization, especially given today’s pandemic climate.