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A Look At: Loom

By: Edward Villareal, SIOR

Create shareable screencast videos.

WHAT IS IT

Loom is a free video recording tool that gets your message across instantly through shareable videos. Recording can be done for Mac, Windows, and Chromebooks, and allows you to share what’s on your screen with anyone you’d like.


HOW IT WORKS

There are three ways to use Loom: you can record your screen, your face, or both. To access Loom, activate the extension on your Chrome browser or download the app to your laptop, desktop, or iPhone (at this time, Loom may not be available for Android). Simply follow the prompts as to how you want to record (screen, face, or both) and start recording. It’s that simple! You can copy and share the video link via email, download it to Youtube, or embed in your website or blog. Your video will also be saved in your Loom Library. Loom allows you to save up to 100 videos free of charge. Subscription plans are available for teams and enterprises that allow more control and features over the recordings.




WHY USE IT

Even before COVID-19, Loom has been a helpful technology. It provided an easy way to review contracts and written negotiations line by line when you can’t be in front of someone or prefer them to digest the information before handling questions. However, with social distancing, Loom has proven especially helpful by allowing us to connect with others and deep dive into technicalities, demonstrate market research findings, give client feedback, and lead our remote teams. It won’t replace human interaction, but when you need to communicate information and might not want/need immediate feedback, Loom is an easy to use option to check out.

 

Media Contact
Alexis Fermanis SIOR Director of Communications
Edward Villareal, SIOR
Edward Villareal, SIOR
South Texas Commercial Real Estate
evillareal@stxcre.com
www.stxcre.com

Edward Villareal, SIOR, is principal at South Texas Commercial Real Estate in McAllen, Texas. Contact him at evillareal@stxcre.com.