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Thought Leadership Advertising

 

 

Thought Leadership Advertising

Choosing to purchase a sponsored content segment provides your company the opportunity to have increased visibility to SIOR members. Improve your creditability and educate them on products or services your company provides.

Ways to advertise:

•  Webinar Packages
•  White Papers
•  SIOR Pulse Blog Posts





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SIOR Webinar Packages

Make your company’s name standout by sponsoring a SIOR webinar. Our sponsorship packages help you build and expand brand awareness through unique and engaging live webinars.

Webinar Presentation: $4,500

  • Sponsor provides one speaker and content to present a webinar on SIOR’s platforms
  • All content, speakers, and themes are vetted through SIOR for approval
  • Sponsor recognition at the start and end of the webinar
  • Sponsor recognition logo present before and ending the webinar
  • Promotion on SIOR website, newsletter(s) & social media channels starting 3 weeks out from the start date of the webinar
  • List of attendees provided after webinar

Webinar Commercial: $3,300

  • Sponsor provides two 30 second commercials to be read during a webinar
  • Sponsor recognition at the start and end of the webinar
  • Sponsor recognition logo present before and ending the webinar
  • Sponsor recognition on promotional channels (SIOR Website, eNewsletter(s), and social media)
  • Sponsor recognition on all webinar promotion materials
  • List of attendees provided after the webinar

Webinar logo: $1,750

  • Sponsor recognition at the start and end of the webinar
  • Sponsor recognition logo present before and ending the webinar
  • Sponsor recognition on promotional channels (SIOR Website, eNewsletter(s), and social media)
  • Sponsor recognition on all webinar promotion materials
  • List of attendees provided after the webinar




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White Paper

Price: $9,000

  • Fully designed 5+ pages
  • PDF published online within SIOR’s Thought Leadership section
  • Content supplied by advertiser
  • Promoted on social media, blog posts and newsletters

Abbreviated Thought Leadership Offering

Price: $6,000

  • Fully designed 2-5 pages
  • PDF published online within SIOR’s Thought Leadership section
  • Content supplied by advertiser

Content guidelines:

Content should be educational in nature and solution-based, geared to solving a common problem or need of the commercial real estate market. The educational content should not promote the company’s product or service but rather communicate best practices that would allow SIOR members and professionals to be more effective and efficient in their roles.

Content should include practical, useful information in which SIOR members would find value, and it should be independent of the particular editorial advertiser. The overall message and tone should not be promotional in nature.

SIOR reserves the right to edit or alter content or deny the ad as it deems necessary to meet the above requirements and to provide maximum value for its members. Any changes to content will be communicated to the supplying party for final approval.


2025 Digital Ad Deadlines
Month Ad is Running in   Art Deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15 
July6/15
August7/15
September8/15
October   9/15
 November 10/15 
 December 11/17





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Pulse Blog - Sponsored Posts

Price: $3,500 per post

  • Be compelling, unique, and relevant content.
  • Be applicable and appropriate for the SIOR Global Network and/or the CRE industry.
  • Be written in U.S. English.
  • Be approved for SIOR to own the on-going rights to distribute & publish your blog post as SIOR sees fit (with proper credit given to the author).
  • Approximately 500-800 words.
  • Include a “teaser” or topical introductory paragraph (only the first few sentences will be displayed on the blog home page).
  • Pictures and graphics are encouraged and must be public domain.
  • Sponsored posts are promoted on social media and in SIOR Weekly.

Blog post is subject to SIOR’s approval.


2025 Digital Ad Deadlines
Month Ad is Running in   Art Deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15 
July6/15
August7/15
September8/15
October   9/15
 November 10/15 
 December 11/17