Social Influencer Toolkit

Social Media Influencer Program Marketing Toolkit

CONTACT

Requirements, Tips, Sample Posts & Assets

Thank you for joining SIOR's Social Media Influencer Program! Your participation is key to making our events successful and our brand powerful.

We have assembled this effective and easy-to-use Influencer Marketing Toolkit with assets, copy samples, and other resources to help get you started. We encourage you to be creative and have some fun. Develop your own post ideas and content or build off the turnkey assets and copy suggestions provided here. Most importantly, we want your posts, reels, stories, and videos to come from your own authentic voice.

Overall Requirements

Adhere to SIOR's brand guidelines and SIOR's Code of Conduct when posting
Participate in possible kick-off calls to review program, if necessary
Comply with content calendar and program-specific posting guidelines (per below)
Create at least one post every other month (roughly 6 a year) to share SIOR branded videos and other ongoing campaigns.
Tag SIOR in 1-2 social posts/tweets/reels/videos a month (and 2-3 stories if using IG/Facebook) across your preferred channels
Complete email check-ins to share posts (including screenshots) and engagement activity

Conference Influencer Requirements

Pre-event:
- Post a minimum of 2-3 social posts/tweets/reels/videos, (and 2-3 stories if using IG/Facebook if comfortable) across your preferred channels tagging SIOR
- Encourage registration by driving followers to SIOR event page
- Post original, authentic content as much as possible. SIOR assets and copy samples will also be provided for use.
On-Site
- Minimum of one (1) post/tweet/reel/video a day
- Include reels and video posts showing personal event experience where possible
- Daily check-ins with SIOR team.

Do:

Make sure to tag SIOR so we can share and repost.
Include the event registration or campaign UTM link
Encourage your audience to follow SIOR
Be authentic and have fun

Don't:

Use inappropriate or inflammatory language, images, or video
Use false information that hasn't been verified online or by SIOR team members

Social Media Posts

Personalize our sample posts and tweets/captions (provided in the assets tabs) or use them as inspiration to create your own messages. You can use these posts across all social platforms: LinkedIn, Facebook, Instagram, and Twitter.

10 Helpful Hints for Posting

Develop a consistent posting schedule.
Add an image that is relevant to the industry, your topic, or your expertise.
Join like-minded communities.
Interact with your followers on a regular basis.
Use keywords in your posts and hashtags for searchability: #SIOR #CRE (As well as any conference or campaign hashtags)
Be transparent – people want to know you on a more personal level.
Focus on helping, not selling.
Post original content 70% of the time; post content relevant to your followers’ interests 20% of the time; and post self-promotional content 10% of the time.
If you use Twitter, make replying and retweeting a habit.
Tag @SIORglobal in all your posts.

In addition your own original reels and stories, feel free to use any of our assets below to assist in conference promotion!! More coming soon for Spring 2025.

SIOR's Spring 2025 Event in Las Vegas

Sample Social Posts to to use as-written or for inspiration:

Ready to hit the jackpot? I’m headed to SIOR’s Spring Event in Las Vegas—join me for top-notch networking, fresh insights, and a whole new level of connection in CRE. See you there! #SIORSpring25 #CRE
I’m all in for SIOR’s Spring 2025 Event in Vegas! Can’t wait to dive into new strategies and learn from the best in the industry. Hope to see you there—let’s make some magic happen! #SIOR #VegasBound
Already counting down to SIOR’s Spring Event in Vegas! Excited to share ideas and celebrate wins with the best in the business. Let’s stack the odds in our favor—see you there! #SIORSpring2025 #CRE

For all posts, we ask that you use the specially created Influencer Campaign link: https://bit.ly/SIORSpring25.

SIOR's Fall 2024 Event in Los Angeles

Sample Social Posts to to use as-written or for inspiration:

Looking back on an inspiring week at SIOR’s Fall Event! From standout sessions to great connections, it was an honor to be in LA with the brightest in CRE. Excited to bring these new ideas forward! #SIORFall24
Red-carpet moments and future-forward insights made SIOR’s Fall Event unforgettable. Grateful for the connections, fresh perspectives, and energy of Los Angeles. Excited to see what’s next for our industry! #SIORFall24
What an incredible time at SIOR’s Fall Event! Great interactions, inspiring sessions, and plenty of fresh insights to carry forward. Here’s to everyone who joined and made it one to remember! #SIORFall24

For all posts, we ask that you use the specially created Influencer Campaign link: https://bit.ly/SIORFall24.

Generic Social Collage Templates

Generic Powerpoint Template Collage Preview

Download Collage Templates (PPT)

Chapter Social Collage Templates

Chapter Powerpoint Template Preview for Influencer Toolkit

Download Collage Templates (ZIP)

Why Hire an SIOR Social Banners

LinkedIn|Twitter|Instagram | Facebook

Sample Social Post Copy

SIOR Promo Videos
Why Hire an SIOR	Day in the Life of an SIOR
SIOR Testimonials

Access our sample social post copy here!

Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.


Class Of -Version A (Recruitment) LinkedIn \| Twitter \| Instagram \| Facebook	Class Of - Version B (Recruitment) LinkedIn \| Twitter \| Instagram \| Facebook

---
Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.

Overall Requirements

Adhere to SIOR's brand guidelines and SIOR's Code of Conduct when posting
Participate in possible kick-off calls to review program, if necessary
Comply with content calendar and program-specific posting guidelines (per below)
Create at least one post every other month (roughly 6 a year) to share SIOR branded videos and other ongoing campaigns.
Tag SIOR in 1-2 social posts/tweets/reels/videos a month (and 2-3 stories if using IG/Facebook) across your preferred channels
Complete email check-ins to share posts (including screenshots) and engagement activity

Conference Influencer Requirements

Pre-event:
- Post a minimum of 2-3 social posts/tweets/reels/videos, (and 2-3 stories if using IG/Facebook if comfortable) across your preferred channels tagging SIOR
- Encourage registration by driving followers to SIOR event page
- Post original, authentic content as much as possible. SIOR assets and copy samples will also be provided for use.
On-Site
- Minimum of one (1) post/tweet/reel/video a day
- Include reels and video posts showing personal event experience where possible
- Daily check-ins with SIOR team.

Do:

Make sure to tag SIOR so we can share and repost.
Include the event registration or campaign UTM link
Encourage your audience to follow SIOR
Be authentic and have fun

Don't:

Use inappropriate or inflammatory language, images, or video
Use false information that hasn't been verified online or by SIOR team members

In addition your own original reels and stories, feel free to use any of our assets below to assist in conference promotion!! More coming soon for Spring 2025.

SIOR's Spring 2025 Event in Las Vegas

Sample Social Posts to to use as-written or for inspiration:

Ready to hit the jackpot? I’m headed to SIOR’s Spring Event in Las Vegas—join me for top-notch networking, fresh insights, and a whole new level of connection in CRE. See you there! #SIORSpring25 #CRE
I’m all in for SIOR’s Spring 2025 Event in Vegas! Can’t wait to dive into new strategies and learn from the best in the industry. Hope to see you there—let’s make some magic happen! #SIOR #VegasBound
Already counting down to SIOR’s Spring Event in Vegas! Excited to share ideas and celebrate wins with the best in the business. Let’s stack the odds in our favor—see you there! #SIORSpring2025 #CRE

For all posts, we ask that you use the specially created Influencer Campaign link: https://bit.ly/SIORSpring25.

SIOR's Fall 2024 Event in Los Angeles

Sample Social Posts to to use as-written or for inspiration:

Looking back on an inspiring week at SIOR’s Fall Event! From standout sessions to great connections, it was an honor to be in LA with the brightest in CRE. Excited to bring these new ideas forward! #SIORFall24
Red-carpet moments and future-forward insights made SIOR’s Fall Event unforgettable. Grateful for the connections, fresh perspectives, and energy of Los Angeles. Excited to see what’s next for our industry! #SIORFall24
What an incredible time at SIOR’s Fall Event! Great interactions, inspiring sessions, and plenty of fresh insights to carry forward. Here’s to everyone who joined and made it one to remember! #SIORFall24

For all posts, we ask that you use the specially created Influencer Campaign link: https://bit.ly/SIORFall24.

Social Media Posts

10 Helpful Hints for Posting

Develop a consistent posting schedule.
Add an image that is relevant to the industry, your topic, or your expertise.
Join like-minded communities.
Interact with your followers on a regular basis.
Use keywords in your posts and hashtags for searchability: #SIOR #CRE (As well as any conference or campaign hashtags)
Be transparent – people want to know you on a more personal level.
Focus on helping, not selling.
Post original content 70% of the time; post content relevant to your followers’ interests 20% of the time; and post self-promotional content 10% of the time.
If you use Twitter, make replying and retweeting a habit.
Tag @SIORglobal in all your posts.

Generic Social Collage Templates

Download Collage Templates (PPT)

Chapter Social Collage Templates

Download Collage Templates (ZIP)

Why Hire an SIOR Social Banners

LinkedIn|Twitter|Instagram | Facebook

Sample Social Post Copy

SIOR Promo Videos
Why Hire an SIOR	Day in the Life of an SIOR
SIOR Testimonials

Access our sample social post copy here!

Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.


Class Of -Version A (Recruitment) LinkedIn \| Twitter \| Instagram \| Facebook	Class Of - Version B (Recruitment) LinkedIn \| Twitter \| Instagram \| Facebook

---
Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.

Campaigns

Next Level Series (Education)

Alexis Fermanis
Senior Director of Marketing and Communications
+1.202.449.8226 | afermanis@sior.com