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Social Influencer Toolkit

 

 

Social Media Influencer Program Marketing Toolkit

Thank you for joining SIOR's Social Media Influencer Program! Your participation is key to making our events successful and our brand powerful.

We have assembled this effective and easy-to-use Influencer Marketing Toolkit with assets, copy samples, and other resources to help get you started. We encourage you to be creative and have some fun. Develop your own post ideas and content or build off the turnkey assets and copy suggestions provided here. Most importantly, we want your posts, reels, stories, and videos to come from your own authentic voice.

SIOR_Social Media Influencer Badge for sticker 2x2-2 NEW 2023
Requirements, Tips, Sample Posts & Assets

Overall Requirements

  • Adhere to SIOR's brand guidelines and SIOR's Code of Conduct when posting
  • Participate in possible kick-off calls to review program, if necessary
  • Comply with content calendar and program-specific posting guidelines (per below)
  • Create at least one post every other month (roughly 6 a year) to share SIOR branded videos and other ongoing campaigns.
  • Tag SIOR in 1-2 social posts/tweets/reels/videos a month (and 2-3 stories if using IG/Facebook) across your preferred channels
  • Complete email check-ins to share posts (including screenshots) and engagement activity
Conference Influencer Requirements
  • Pre-event:
    • Post a minimum of 2-3 social posts/tweets/reels/videos, (and 2-3 stories if using IG/Facebook if comfortable) across your preferred channels tagging SIOR
    • Encourage registration by driving followers to SIOR event page
    • Post original, authentic content as much as possible. SIOR assets and copy samples will also be provided for use.
  • On-Site
    • Minimum of one (1) post/tweet/reel/video a day
    • Include reels and video posts showing personal event experience where possible
    • Daily check-ins with SIOR team.


Do:
  • Make sure to tag SIOR so we can share and repost.
  • Include the event registration or campaign UTM link
  • Encourage your audience to follow SIOR
  • Be authentic and have fun
Don't:
  • Use inappropriate or inflammatory language, images, or video
  • Use false information that hasn't been verified online or by SIOR team members

Social Media Posts

Personalize our sample posts and tweets/captions (provided in the assets tabs) or use them as inspiration to create your own messages. You can use these posts across all social platforms: LinkedIn, Facebook, Instagram, and Twitter.




10 Helpful Hints for Posting

  1. Develop a consistent posting schedule.
  2. Add an image that is relevant to the industry, your topic, or your expertise.
  3. Join like-minded communities.
  4. Interact with your followers on a regular basis.
  5. Use keywords in your posts and hashtags for searchability: #SIOR #CRE (As well as any conference or campaign hashtags)
  6. Be transparent – people want to know you on a more personal level.
  7. Focus on helping, not selling.
  8. Post original content 70% of the time; post content relevant to your followers’ interests 20% of the time; and post self-promotional content 10% of the time.
  9. If you use Twitter, make replying and retweeting a habit.
  10. Tag @SIORglobal in all your posts.


In addition your own original reels and stories, feel free to use any of our assets below to assist in conference promotion!! More coming soon for Fall 2025.

Horizontal assets are recommended for LinkedIn, X, and Facebook. Vertical assets are recommended for Instagram.


 

SIOR's Fall 2025 Event in Louisville

Generic Promo Graphics


I'm Attending
Join Me
Winner's Circle

 

Opportunities
Act Now: The Race Is On
           Early Bird Pricing
30 Days To Go
 

Sample Social Posts to to use as-written or for inspiration:

  • Welcome to the Winner's Circle! I’m headed to SIOR’s Fall Event in Louisville—join me for top-notch networking, fresh insights, and a whole new level of connection in CRE. See you there! https://sior.com/SIORconferences/sior-fall-event-2025 #SIORFall25 #CRE
  • Louisville is calling! SIOR’s Fall 2025 Event is the ultimate CRE experience—high-level networking, expert insights, and the best in the business all in one place. I can’t wait to connect and grow my network in the Winner's Circle. Join me! sior.com/louisville #SIORFall25 #CRE @SIORGlobal
  • Already counting down to SIOR’s Fall Event in Louisville! Excited to share ideas and race for success with the best in the business. See you there! https://sior.com/SIORconferences/sior-fall-event-2025 #SIORFall2025 #CRE

 

SIOR's 2026 International Event in Lisbon

Generic Graphics: SIOR's International Conference

Square Rectangle 


Sample Social Posts to to use as-written or for inspiration:

  • I'm ready to expand my horizons at SIOR's 2026 International Conference in Lisbon! Can't wait to share insights, build connections, and dive deep into the future of commercial real estate. Hope to see you there! https://www.sior.com/SIORconferences/sior-international-conference-lisbon-2026/international-conference-overview #CRE
  • I’m headed to SIOR’s International Conference in Lisbon—join me for top-notch networking, fresh insights, and a whole new level of connection in CRE. See you there! https://www.sior.com/SIORconferences/sior-international-conference-lisbon-2026/international-conference-overview #CRE
  • Already counting down to SIOR’s 2026 International Conference In Lisbon! Excited to explore what’s next for CRE and collaborate with my peers across the globe. See you there! https://www.sior.com/SIORconferences/sior-international-conference-lisbon-2026/international-conference-overview #CRE

https://vimeo.com/showcase/11783640

Generic Social Collage Templates
Generic Powerpoint Template Collage Preview

Download Collage Templates (PPT)


Chapter Social Collage Templates
Chapter Powerpoint Template Preview for Influencer Toolkit

Download Collage Templates (ZIP)


Why Hire an SIOR Social Banners 
Why Hire Social_1200x628
LinkedIn|Twitter|Instagram | Facebook

Sample Social Post Copy

SIOR Promo Videos

 
 Why I am an SIOR
 Why Hire an SIOR
Why Hire 2024 Updated Thumbnail

 Day in the Life of an SIORSIOR Day in the Life thumbnail

SIOR Testimonials
  

Access our sample social post copy here! 

Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.


    
Campaigns
  

 

Why Hire

  

 

   
  

Next Level Series (Education)

Next Level Series Generic_1080x1080

      

 

      

 
  

Class Of -Version A (Recruitment)

2023 Class Of Campaign Launch_VerA_1080x1080
LinkedIn | Twitter | Instagram |
Facebook

Class Of - Version B (Recruitment)

2023 Class Of Campaign Launch_VerB_1080x1080
LinkedIn | Twitter Instagram |
Facebook

     





---
Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.

Overall Requirements

  • Adhere to SIOR's brand guidelines and SIOR's Code of Conduct when posting
  • Participate in possible kick-off calls to review program, if necessary
  • Comply with content calendar and program-specific posting guidelines (per below)
  • Create at least one post every other month (roughly 6 a year) to share SIOR branded videos and other ongoing campaigns.
  • Tag SIOR in 1-2 social posts/tweets/reels/videos a month (and 2-3 stories if using IG/Facebook) across your preferred channels
  • Complete email check-ins to share posts (including screenshots) and engagement activity
Conference Influencer Requirements
  • Pre-event:
    • Post a minimum of 2-3 social posts/tweets/reels/videos, (and 2-3 stories if using IG/Facebook if comfortable) across your preferred channels tagging SIOR
    • Encourage registration by driving followers to SIOR event page
    • Post original, authentic content as much as possible. SIOR assets and copy samples will also be provided for use.
  • On-Site
    • Minimum of one (1) post/tweet/reel/video a day
    • Include reels and video posts showing personal event experience where possible
    • Daily check-ins with SIOR team.


Do:
  • Make sure to tag SIOR so we can share and repost.
  • Include the event registration or campaign UTM link
  • Encourage your audience to follow SIOR
  • Be authentic and have fun
Don't:
  • Use inappropriate or inflammatory language, images, or video
  • Use false information that hasn't been verified online or by SIOR team members

In addition your own original reels and stories, feel free to use any of our assets below to assist in conference promotion!! More coming soon for Fall 2025.

Horizontal assets are recommended for LinkedIn, X, and Facebook. Vertical assets are recommended for Instagram.


 

SIOR's Fall 2025 Event in Louisville

Generic Promo Graphics


I'm Attending
Join Me
Winner's Circle

 

Opportunities
Act Now: The Race Is On
           Early Bird Pricing
30 Days To Go
 

Sample Social Posts to to use as-written or for inspiration:

  • Welcome to the Winner's Circle! I’m headed to SIOR’s Fall Event in Louisville—join me for top-notch networking, fresh insights, and a whole new level of connection in CRE. See you there! https://sior.com/SIORconferences/sior-fall-event-2025 #SIORFall25 #CRE
  • Louisville is calling! SIOR’s Fall 2025 Event is the ultimate CRE experience—high-level networking, expert insights, and the best in the business all in one place. I can’t wait to connect and grow my network in the Winner's Circle. Join me! sior.com/louisville #SIORFall25 #CRE @SIORGlobal
  • Already counting down to SIOR’s Fall Event in Louisville! Excited to share ideas and race for success with the best in the business. See you there! https://sior.com/SIORconferences/sior-fall-event-2025 #SIORFall2025 #CRE

 

SIOR's 2026 International Event in Lisbon

Generic Graphics: SIOR's International Conference

Square Rectangle 


Sample Social Posts to to use as-written or for inspiration:

  • I'm ready to expand my horizons at SIOR's 2026 International Conference in Lisbon! Can't wait to share insights, build connections, and dive deep into the future of commercial real estate. Hope to see you there! https://www.sior.com/SIORconferences/sior-international-conference-lisbon-2026/international-conference-overview #CRE
  • I’m headed to SIOR’s International Conference in Lisbon—join me for top-notch networking, fresh insights, and a whole new level of connection in CRE. See you there! https://www.sior.com/SIORconferences/sior-international-conference-lisbon-2026/international-conference-overview #CRE
  • Already counting down to SIOR’s 2026 International Conference In Lisbon! Excited to explore what’s next for CRE and collaborate with my peers across the globe. See you there! https://www.sior.com/SIORconferences/sior-international-conference-lisbon-2026/international-conference-overview #CRE

Social Media Posts

Personalize our sample posts and tweets/captions (provided in the assets tabs) or use them as inspiration to create your own messages. You can use these posts across all social platforms: LinkedIn, Facebook, Instagram, and Twitter.




10 Helpful Hints for Posting

  1. Develop a consistent posting schedule.
  2. Add an image that is relevant to the industry, your topic, or your expertise.
  3. Join like-minded communities.
  4. Interact with your followers on a regular basis.
  5. Use keywords in your posts and hashtags for searchability: #SIOR #CRE (As well as any conference or campaign hashtags)
  6. Be transparent – people want to know you on a more personal level.
  7. Focus on helping, not selling.
  8. Post original content 70% of the time; post content relevant to your followers’ interests 20% of the time; and post self-promotional content 10% of the time.
  9. If you use Twitter, make replying and retweeting a habit.
  10. Tag @SIORglobal in all your posts.


https://vimeo.com/showcase/11783640

Generic Social Collage Templates
Generic Powerpoint Template Collage Preview

Download Collage Templates (PPT)


Chapter Social Collage Templates
Chapter Powerpoint Template Preview for Influencer Toolkit

Download Collage Templates (ZIP)


Why Hire an SIOR Social Banners 
Why Hire Social_1200x628
LinkedIn|Twitter|Instagram | Facebook

Sample Social Post Copy

SIOR Promo Videos

 
 Why I am an SIOR
 Why Hire an SIOR
Why Hire 2024 Updated Thumbnail

 Day in the Life of an SIORSIOR Day in the Life thumbnail

SIOR Testimonials
  

Access our sample social post copy here! 

Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.


    
Campaigns
  

 

Why Hire

  

 

   
  

Next Level Series (Education)

Next Level Series Generic_1080x1080

      

 

      

 
  

Class Of -Version A (Recruitment)

2023 Class Of Campaign Launch_VerA_1080x1080
LinkedIn | Twitter | Instagram |
Facebook

Class Of - Version B (Recruitment)

2023 Class Of Campaign Launch_VerB_1080x1080
LinkedIn | Twitter Instagram |
Facebook

     





---
Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.




CONTACT

Emma Steinberg
Digital Media Specialist
+1.202.449.8214 | esteinberg@sior.com