Social Influencer Toolkit

Social Media Influencer Program Marketing Toolkit

Requirements, Tips, Sample Posts & Assets

Thank you for joining SIOR's Social Media Influencer Program! Your participation is key to making our events successful and our brand powerful.

We have assembled this effective and easy-to-use Influencer Marketing Toolkit with assets, copy samples, and other resources to help get you started. We encourage you to be creative and have some fun. Develop your own post ideas and content or build off the turnkey assets and copy suggestions provided here. Most importantly, we want your posts, reels, stories, and videos to come from your own authentic voice.

SIOR Testimonials

Adon Panattoni -Panattoni

Casey Flannery - Foundry Commercial

Peter Drake - Bank of America

Laurie Tylenda - CBRE

Overall Requirements

Adhere to SIOR's brand guidelines and SIOR's Code of Conduct when posting
Participate in possible kick-off calls to review program, if necessary
Comply with content calendar and program-specific posting guidelines (per below)
Create at least one post every other month (roughly 6 a year) to share SIOR branded videos and other ongoing campaigns.
Tag SIOR in 1-2 social posts/tweets/reels/videos a month (and 2-3 stories if using IG/Facebook) across your preferred channels
Complete email check-ins to share posts (including screenshots) and engagement activity

Conference Influencer Requirements

Pre-event:
- Post a minimum of 2-3 social posts/tweets/reels/videos, (and 2-3 stories if using IG/Facebook if comfortable) across your preferred channels tagging SIOR
- Encourage registration by driving followers to SIOR event page
- Post original, authentic content as much as possible. SIOR assets and copy samples will also be provided for use.
On-Site
- Minimum of one (1) post/tweet/reel/video a day
- Include reels and video posts showing personal event experience where possible
- Daily check-ins with SIOR team.

Do:

Make sure to tag SIOR so we can share and repost.
Include the event registration or campaign UTM link
Encourage your audience to follow SIOR
Be authentic and have fun

Don't:

Use inappropriate or inflammatory language, images, or video
Use false information that hasn't been verified online or by SIOR team members

Social Media Posts

Personalize our sample posts and tweets/captions (provided in the assets tabs) or use them as inspiration to create your own messages. You can use these posts across all social platforms: LinkedIn, Facebook, Instagram, and Twitter.

10 Helpful Hints for Posting

Develop a consistent posting schedule.
Add an image that is relevant to the industry, your topic, or your expertise.
Join like-minded communities.
Interact with your followers on a regular basis.
Use keywords in your posts and hashtags for searchability: #SIOR #CRE (As well as any conference or campaign hashtags)
Be transparent – people want to know you on a more personal level.
Focus on helping, not selling.
Post original content 70% of the time; post content relevant to your followers’ interests 20% of the time; and post self-promotional content 10% of the time.
If you use Twitter, make replying and retweeting a habit.
Tag @SIORglobal in all your posts.

In addition to creating your own original reels and stories, the following assets can be used:

SIOR's International Conference in Berlin - Social Assets

Drive registration via this custom UTM link: https://bit.ly/SIORBerlin2024

CLICK HERE FOR SAMPLE POST CAPTIONS

Conference Promo Graphics

Time's Running Out Graphic Version A

Time's Running Out Graphic Version B

Berlin Awaits Graphic

Generic Promo
Version A

SIOR 2024 International Event Berlin_Generic Registration Promo A

Generic Promo
Version B

Top 4 Reasons to Attend GIF

Join Me in Berlin - Square

SIOR International Conference Social Graphic_Square

Join Me in Berlin - Rectangle

SIOR International Conference Social Graphic_Rectangle

Attendee Generic
Badge - Square

Attendee Customizable
Badge (PPT Template)

Attendee Generic
Badge - Rectangle

Generic Social Collage Templates

Generic Powerpoint Template Collage Preview

Chapter Social Collage Templates

Chapter Powerpoint Template Preview for Influencer Toolkit

Why Hire an SIOR Social Banners

LinkedIn|Twitter|Instagram | Facebook

SIOR Promo Videos
Why Hire an SIOR	Day in the Life of an SIOR
I am SIOR	SIOR: A Global Community

SIOR's Global Experience

Jami Boledovich - Fidelity National Title

Tim Hayes - AIR CRE

Jeffery Renkov - Lee & Associates

Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.


Class Of -Version A (Recruitment) LinkedIn \| Twitter \| Instagram \| Facebook	Class Of - Version B (Recruitment) LinkedIn \| Twitter \| Instagram \| Facebook

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Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.